The following have been kindly passed on to me by Douglas Alderson who has recently completed an online catalogue of pre-war car dealerships (see: https://prewardealerships.wordpress.com). During his research he came across the following GE related news clippings.
They are published with the copyright information in the description, many thanks to Douglas.
David Howe writes:
A small piece for the GE Register Archive
From Light Car and Cyclecar Mar 9th 1928 page 24,
‘Around the Trade
Gordon England Ltd, the Palace of Industry, Wembley, have taken over
the distributorship for Gwynne cars for Essex and Herts. Special
England Sports saloons and sports two seater bodies are to be
standardised, thus increasing the present available range of Gwynne
cars. Messres Sydney Cummings will be pleased to receive inquiries
from those outside the aforementioned territory‘